South Australia and its capital city of Adelaide is launching an aggressive campaign to persuade disgruntled Brits to emigrate.

A series of newspaper ads have been commissioned under headlines like “Sod London House Prices,” “Screw Working in Staines,” “Stuff London Traffic” and “Bugger it, I’m off to Adelaide.”
“It’s a stand off challenge for people to stick two fingers up to the UK and reach out for better business prospects, better health care, higher quality education, warmer weather, lower house prices – overall a far superior way of life,” said a spokesman.
The ads, which promise “fine weather, fine wine, fine houses, fine jobs, fine beaches and fine universities,” are aimed at skilled workers like plumbers and electricians. Students are also being targeted.
Adelaide already claims that 400 policemen are among the 6,000 workers who have left Britain for its sun-kissed shores in the last two years.
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