Australia Asking disgruntled Brits to emigrate

South Australia and its capital city of Adelaide is launching an aggressive campaign to persuade disgruntled Brits to emigrate.

A series of newspaper ads have been commissioned under headlines like “Sod London House Prices,” “Screw Working in Staines,” “Stuff London Traffic” and “Bugger it, I’m off to Adelaide.”

“It’s a stand off challenge for people to stick two fingers up to the UK and reach out for better business prospects, better health care, higher quality education, warmer weather, lower house prices – overall a far superior way of life,” said a spokesman.

The ads, which promise “fine weather, fine wine, fine houses, fine jobs, fine beaches and fine universities,” are aimed at skilled workers like plumbers and electricians. Students are also being targeted.

Adelaide already claims that 400 policemen are among the 6,000 workers who have left Britain for its sun-kissed shores in the last two years.

“They were disheartened by UK policing policies and drawn to a career with less crime and where all beat police carry guns,” the spokesman said.

With many young people unable to afford their own homes in Britain, the campaign unashamedly flags up the cheap cost of housing on the other side of the world.

A three bedroomed house with double garage and swimming pool at Aldinga Beach just 35 minutes drive from Adelaide costs just £111,500.

The campaign also claims that Adelaide is one of the world’s least expensive cities; has lowest rents; average summer temperatures of 28C; winter temperatures of 16C.

Although the state is four times the size of Britain it has a population of just 1.584m.

South Australia’s London based Agent General Bill Muirhead, who helped found the advertising agency M and C Saatchi, said the campaign had been made deliberately aggressive.

“If we didn’t have the credentials, we wouldn’t go up against the UK, but we have,” he said.

“Adelaide is enjoying an economic revolution and boom times lie ahead.

“We want people from the UK to come over and be a part of our successes.

“In return, we’ll reward people with jobs, migration support, a better quality of life, world class wine, rich culture and amazingly affordable house prices, great scenery and beautiful beaches – and that’s just the tip of the iceberg.”

Brits have beaten well worn path to Australia over the years. Between 1946 and 1972, more than one million made the trip.

They were known as the “£10 poms” because they paid £10 for their assisted passage.

Mr Muirhead said: “South Australia boasts one of the most progressive governments for investmnent, environmental credentials and migration in the world – this is a state that welcomes, encourages and rewards new arrivals.”The advertising campaign is a serious call to all businesses, skilled professionals, students and tourists to look towards a future in a more progressive climate.”

The ad campaign will run for five weeks.

This is a very tempting prospect if you can give up your family and friends and are ready to up root your family. It beats this depressing country, Plus the Australians will be pleased to know we are hard working, we aren’t coming to live off their benefits systems and we are willing to adopt their ways of life. We wont build mosques, bring in multiply wifes and ban Christmas because it upsets us.